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Yes it is as ridiculous as it looks, but it still really cool. Because few of us want to always lug a golf umbrella with us all the time this is compact, lightweight and serves the same purpose albeit it looks much weirder.
Everyone knows you only go to Brookstone to sit in the massage chairs, and yes they are amazing. But now you can own one just like it for a fraction of the price. Sunday afternoons never looked so good.